For this project I decided to create a website for Ulterior Plants. Who provide a wide range of plants from around the world to UK customers, having plantations across 5 different countries their mission is to work with deprived communities, restore ecosystems and lower carbon emissions.

I worked towards creating a website that is simple, modern, and personal. I wanted to make it simple so it is easy for the customer to navigate the site. I wanted a modern theme to show that they are a new company thinking of new ways to tackle climate change and other humanitarian issues. Lastly buying plants is a very personal choice, and you want to feel like the shop can cater to your style and needs. To achieve this theme I used modern and minimalist text/layouts accompanied with hand-drawn illustrations and icons.

The Theme.